MIS40640 – Managing Technology & Change: Cultural & Political Perspectives – Issues in IS implementation

Readings of the Week:

Grey – The fetish of change

Walsham – Chapter 10

Critique on Grey & Walsham papers

Questions & Comments:

“The most striking thing about change management is that it almost always fails” is clearly a line designed to provoke a reaction from the reader. The author seems to be insinuating because organisations are always looking to improve processes, a particular change management project is a failure. Can change management not be a success while still looking for something better?

Communication and consultation is a better approach to the change management process, especially in terms of attempt to secure commitment. According to Grey, communication and consultation is increasingly recognized in areas where fair employee treatment was applied. However we have to be careful of the use of communication and consultation as a change management technique as it is more likely that senior management will favour it in terms of production processes but not over shareholder dividends. There are many traps to be negotiated in the field of change. Today every organisation is confronted at some point with the necessity to introduce some sort of change, it is important to recognise the importance and the individual key elements of change. Do you think every organisation need to introduce change in its own way by considering its size, circumstances and goals?

In the ‘Fetish of Change’ paper Grey’s contention that change has been perpetual in human history and that every generation had to struggle with it, is correct. But though change has always been,there, what is different now is that it is only recently that a conscious effort on the management of change has begun within the organisations. Uptil now change was accepted more as an ‘act of fate’ on which humans had no control and against the tide of change humanity had felt helpless. And in the last few decades a proper understanding behind the dynamics of change has settle in and with it has come an urge or a drive to proactively manage the change. Change management is an evolving field and the frameworks & structures around it are still being debated. But to call change management a fetish would be puerile, it certainly is a new endeavour and an untrodden path which we as humans have only just started to grapple. Yes, the failure rate in change management is high at present but then this field is still evolving and like other human studies the field of change management is expected to become more mature and structured to tip the scales in its favour.

Minutes of the Class:

Recap on Last week

This weeks lecture began by wrapping up the discussion on agile and how it can be seen as a breath of fresh air for software development as it’s more suited to the often constantly changing needs and requirements that arise as a software development process evolves. This is in part due to software not scaling up very well, but as it does scale things can get riskier and more difficult. But there is a problem regarding agile in that we currently don’t have a lot of empirical studies available in terms of how or what happens when it’s introduced into an organisation. This results in the complexity of the implementation of agile becoming largely dependent on the implementing organisations current culture.

However, Seamas has seen some projects in action that show it can work very well. To understand Agile there is a need to know where it has originated. It emerged as a counter movement driven largely by engineers as opposed to project managers. The Agile manifesto values interaction and individuals over procedures and tools, working software over documentation and responding to change over contract negotiation. The reality is that project management is nice in theory but the realities can be quite different.

However, agile may not take root in an organisation if there are broader barriers regarding culture and politics in place to block or hinder it.

Theme of this week:

Difficulties associated with management of change.

Grey & Walsham week 9 readings review

This week’s lecture focused solely on the Grey reading. The sense from this reading was that Grey was saying something important but what exactly? This lecture hoped to offer some clarity on what Grey was trying to say. Some of this can be easy to misconstrue but in fact what Grey is targeting in this paper is the discourse of change, the ways in which we think, talk about and enact change.  Grey believes the way we currently speak about change is not helpful and that because of this, change can be viewed as a fetish. There is a propensity to obsess unhealthily about change. The way we think is formed by the era in which we live where globalisation and technology dominate. The current ‘fast paced’ world poses huge challenges to the stability of organisations. Because of this we believe we have to actively embrace and manage change, this is Grey’s summation of the ideology of change. The paper itself is written as a polemic and was published in a non-mainstream journal that led Grey to have the liberty and scope to write the article in a non traditional way. It’s a provocative paper that aims to elicit a response from the reader.

A lot of what Grey has to say is not generally heard in the normal discourse on management.

There are three main components to Greys paper and they are:

  1. Are we living in times of unprecedented change?
  2. He puts the popular dominant conceptions of organisational theory under the microscope.
  3. He takes a critical look at why some of the popular explanations as to why change management fails and some of the panaceas associated with change management.

With regard to the first point, it seems that every era believes it exists in a time of unprecedented change. This is the conceit that each generation and one which we generally ignore. Grey uses personal anecdotes of his father and father in law to illustrate this. Grey is not making the argument that the pace of change is not now faster than ever but is merely asking ‘where is the evidence to support this argument?’. It is important that we look at the gradual changes that precede these so called revolutions in terms of change.

There is also a notion that we live in an information age, this is an argument that is difficult to make stand up. The information age has at least started as far back as the railway age. Seamas gave the example of the hanging file and the pocket watch leading to the timetable as truly effective and revolutionary components of the information age. The change in terms of todays world seems radical not because of the newness of things but because of the speed. However, what matters is not the rate of change but rather of perception of it. Because we enact the world as this crazy frenzied place, we then begin to talk about it like that.

The driver behind this enactment is anxiety, the fear of losing out to rival organisations, losing customers or thinking that customers want everything and they want it now. The main creators of anxiety are the tech industry and consulting companies.

Grey is also critical of the metaphors we use to understand organisational change, both emphasise control. They are the machine metaphor and the organism metaphor. We use these to see change as controllable in an organisational context. This is displayed through the Lewin Shine model where an organisation can: Unfreeze, Implement change and then Refreeze.

This generates a static view of organisations whereas for this module we have been looking at them as dynamic.

The organism view states that the organisation exists in a hostile environment and it has to adapt to changing circumstances or die.

We need to be careful with this view and the notion of adaptive change. Large change management initiatives almost always fail but yet this doesn’t stop or undermine our efforts to enforce change or our confidence in change management.

Grey also has a problem with benchmarking in that it leads to a homogeneity and overlooks the unique and individual facets of organisations. He also rails against the connotation associated with change in that it’s generally seen as good.

We then discussed the two dominant explanations as to why change initiatives don’t work. These are:

  • Imperfect implementation: We were right to do what we did but the implementation let us down. The theory was right but the method was wrong- It wouldn’t work if we implemented it differently. You can’t say that if we did it in a certain way that something would have happened differently.
  • Resistance to change: His point is that people often have a specific reason to resist change and often this can be a valid reason. If there are people that are offering rejections, they are often stigmatised as being resistant to change. Self-help manuals around managing change… there will always be a chapter on resistance to change. We need to educate these people and show them the error of their ways. Keane talks about managing IS implementation. He suggests that we do a counter implementation. A set of tactics for overcoming resistance, rather than silencing the voice in particular settings. It’s not saying that resistance doesn’t exist.

Leadership, communication and consultation: Chris’s book on studying organisations has gone on a tirade of this. The rigour of this at this stage is to understand why fault is always being found.

Next week:

Two ways which we can go about managing change. How we as managers should be approaching this, as managers who are constantly faced with implementation and issues around implementation.

Recommended reading/viewing:

  • The Agile Manifesto
  • A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations – Chris Grey
  • What the theory of dispruptive innovation gets wrong. – Jill Lepore (New Yorker)
  • The Victorian Internet – Tom Standage
  • All Watched Over by Machines of Loving Grace – Documentary
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MIS40640 – Managing Technology & Change: Cultural & Political Perspectives – Managing the IS design & development process

Readings of the week:

Fitzgerald – Formalized systems development methodologies

Sommerville – Software process models

Hayes & Andrews – An Introduction to Agile Methods

Wastell – The fetish of technique

Presentation:

Managing the IS design & development process

Minutes of the Class:

Week 7 (continuation)

What is challenging in systems development?

Curtis Article is 30 years old and a lot of the same problems still exist.

“writing code isn’t the problem, its understanding the problem that’s the problem”

Fluctuating and conflicting requirements

  • Fluctuating and conflicting requirements are an on-going, enduring problem in software development.

Why does this issue occur?

  • Conflict-Organisations are pluralistic- Different groups have different needs and have different perceptions of what a system should do therefore hard to find common ground.
  • Users not knowing what they want – we should abandon perception what the requirements are “out there”; instead requirements should be co-constructed through an on-going dialogue. Users often don’t have an understanding of the systems and underlying processes that they execute every day. Limited understanding of processes and practices that system is meant to support is a most common failure of information systems projects. To fix this issue process observation can be used. An example of an air traffic control project in London was discussed in class. The design team wanted to figure out how the controllers worked and figure out how the users interfaced with the system. To understand how air traffic control worked there was a ask analysis done. This is a detailed analysis of what you do under certain conditions. Done via interviews with controllers. The prototypes was that they didn’t quite fit with what was needed which in turn created issues. The air traffic controllers’ understanding of what they did was not at the level required to produce a system. On the job analysis where every single thing was observed was needed. As an example: air traffic controllers were walking over to the rack with the piece of paper with flight details but observing what the others were doing: (hard to analyse unless you witness it first hand).
  • Sub conscious practices: Practical consciousness (parts of our life that we perform but often are not aware of or can’t articulate) and discursive consciousness (parts of our life that we are aware of and that we can articulate). In requirements analysis it’s both developers and users that learn in the process.
  • If we want to develop systems to support work practices, how we can make sure that the system that we’re developing will support the practices and not get in the way?
  • We need to see software development process as a learning activity.
  • Politics: bidding for software projects, development estimates etc. A lot of guess work is involved in specifying requirements for any complex system. It is difficult to estimate until there is a full engagement with the requirements. There is a ritualistic element to the estimating and planning process.
  • Getting to a stage in software development with no conflicting requirements is a dream that is unlikely to come true.

Communication and co-ordination breakdowns

  • Source of these breakdowns include large number of groups, geographic separation, cultural differences, outsourcing, off-shoring etc.
  • Documentation was often seen on a project as the main source of communication. Incomplete documentation often created issues. The bigger the project, the greater the volume of verbal communication (Minzberg: Fallacy advising that complex issues can be captured in a document). It is dangerous for the project when there is no continuity between project teams (i.e. analysis and design).
  • Not having a single point of contact for the customer can be an issue. Communication practices are the most important aspect of effective communications.

Conclusion:

  • Large development projects should be treated as a communication process and as a learning process.
  • Requirements analysis should continue throughout the whole lifecycle of the project. Tools and practices should focus on:
  • Spreading the domain knowledge more evenly across the team to avoid reliance on software gurus – i.e. refactoring, business embodiment.
  • Practices that support on-going change
  • Practices that support communication within the team
  • Personal attributes and human relations activities provide the greatest opportunity for improving software development process.

Key aspects to successful software projects often come from:

  • Negotiating with the customer
  • Resolving conflicting requirements
  • Mediating between conflicting groups
  • These are rarely recognized as contributing factors.

Week 8

Responses to challenges- Most common is around methodology. To what extent does methodology cause/explain these challenges?

Worshipping of methods and seeing them as a silver bullet to all software development issues but it is not advised and can be seen as dangerous.

Fitzgerald’s paper is a nice distillation of the pro and anti methodology argument. Ones of the key points discussed is how organisations use their project method as an argument to win business from those without a recognized system development process.

  • Methodologies are seen as a systematic ways of breaking down complex problems and making them easier to manage and control.
  • Methodologies produce various kinds of visibilities (e.g. milestones, scope, cost tracking). This in turn contributes to reducing risk
  • Standardisation: advantages to a standard process make it easier for people to work together on the project
  • Benefits of linear/phased approach: specialisation can be used in a project (using most valuable and most expensive people only during certain project phases).
  • Pressures by particular agencies to enforce particular way of developing software (e.g.
  • CMMI, ISO)
  • Is increasing quality about systematizing the process?
  • Danger associated with radial systemisation: we need to consider how methodologies are used in practice? The key is to understand how methodology is used in practice.
  • How should you know which practiced to use and avoid in a particular project? – It takes skill and experience to select the aspects correctly.
  • Key to project’s success are the people that will work on a project and their experience. Expertise always supersedes method. Methodology often provides a sense of safety due to the fact that it provides systemisation. In software development people are the most important factor (their ability to use method smartly).
  • If you become overly reliant on a few good people then you’re in trouble. Success comes from cultivating successful practices in an organisation.
  • Why is it that we assume that complex processes can be systematised in methodologies?
  • Danger is that it is often assumed that methodology can be taken off the shelf and introduced to a good software project.

Case against systems development methodology:

  • Goal displacement – methodologies used appropriately may be very beneficial but we should always focus on methodologies in use.
  • There are thousands of different methodologies – what do we mean when we talk about methodology?
  • A lot of judgment is involved in how to use methodology. This makes a difference between a novice and an expert. Be careful of falling into the trap that the main way of making software development better is through systematizing the process!
  • Methodology addresses the need for security and calming anxiety (David Wastell). Danger: doing the process right becomes the end in itself. Organizational rituals are important in reducing anxiety. Methodologies can give sense of security that success will be achieved. Anxiety is related to personal issues as well as organizational & political issues. Bureaucracy can be a method to hide behind and reduce anxiety. Reason: Too rigid – Too much QA- Trust in the methodology and it will work out in the end is the incorrect way to think.
  • Organizations as a ‘psychic prison’ – Huge danger of using software development technologies just to calm anxiety. Consultants charge a lot of money for reducing anxiety.
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MIS40640 – Managing Technology & Change: Cultural & Political Perspectives – The IS design & development process

Readings of the Week:

Curtis, Knasner and Iscoe – Field Study Software Development Process

Lyytinen & Robey – Learning failure in ISD

Chaos report summary 2009

Questions & Comments:

Lyytinen & Robey conclude that “learning from experience can be a long and tortuous adventure” but it is entirely necessary after providing four key reasons why organisations fail to learn. In their offering of methods to overcome those barriers to learning, they speak about knowledge management but give fairly generic advice on how to help on the issue of organisational intelligence such as ‘performance metrics’. Is this really going to overcome the learning problems they write about in their paper? Would a more concrete knowledge management methodology (for example, a transactive memory system) be more useful to help them address those issues?

Both the readings from Curtis et al as well as Lyytinen & Robey tries to understand the problems faced during IS implementations and suggest frameworks to avoid the obvious pitfalls. While these frameworks promise no magic cure or silver bullet but do provide a means to understand the complex landscape of IS implementations. But is it enough? The IS implementations by their very nature remain complex proposition, difficult to fathom, almost impossible to predict and would invariably go off track. That is a given, academic research should focus more on the ways to bring these off-track projects back on track instead of creating frameworks on the implementation landscape as such. Perhaps the wisdom is that by understanding the IS implementation failures somehow managers can learn to avoid the highlighted shortcomings. But it would help much more if research can be done around projects which went off track but then by either sheer devotion and risk taking by an individual or a steering group were brought back on schedule & under budget. Such examples would provide more useful insights to the project management field and help come out with action plans or frameworks to resolve the mystery of large IS implementations. The examples of MCC, Taurus or CompuSys just highlight that fact the in spite of talented managers around & available resources things will go wrong. What does it take to bring things back in order, control the slippages and reign in the projects back on track? I think that is the question academicians and practitioners need to answer.

The three most salient problems, in terms of the additional effort or mistakes attributed were the thin spread of application domain knowledge, fluctuating and conflicting requirements and communication and coordination breakdowns. They explore the causes and consequences of these problems at five levels—individual, team, project, company, and milieu—and observe that problems caused at one level may have repercussions on another. Do you think these are applicable in case of the agile projects? These should vary for the project development teams and product development teams?

Minutes of the Class:

On the topic of Evaluation, Seamas continued from the previous week’s class discussion

The key notion is that Evaluation is a “valuation” exercise

  • It is based on what you “value”. Even if this is a legitimate value, the evaluation is still a value judgement
  • Foucault said that we can never step out of a discourse. How we evaluate things will always be affected by the way we value things
  • Therefore evaluations can never be truly unbiased and we must always be sceptical when reading evaluations (critical consumers)

Evaluation Process as a political tool

  • We need to know and understand the politics behind the veil of rationale
  • Sometimes an evaluation is used to justify something. In last week’s papers, an evaluation was used to justify something, rather than actually evaluating something
  • But sometimes it is used as a calming tool when meeting uncertain outcomes or risks
  • Human behaviour has a tendency to lean towards league tables and rankings. But this only focuses on certain features to highlight
  • Evaluations is a ritual that one follows – to perform due diligence

The language used in evaluations has the power of control

  • The Metrics, KPIs, Graphs all combine to convince readers. Although on the face of it, it appears emotionally detached, however we know it is based on value judgements

The idea of the Overt and Covert perspective

  • We should be cautious about what evaluations highlight but also what was hidden
  • Metaphors are always coming from perspective. Drawing attention to one thing but always draws attention away from something else. Therefore, we should always be very critical consumers of evaluation, especially when reviewing things that are highlighted – to look for what is covered or what we have been drawn away from

When is the best time to conduct an Evaluation?

  • Key notion here is that with the passing of time, things can change, and an evaluation done in the past might not hold up in the future – “Something that looked really good at one point can look really bad in another point”
  • “It’s too early to say…” if something can be deemed great
  • Seamas suggested to read Joseph Stiglitz’s essay on the US Administration – describing the short-termism of the administration’s view, freely admitting to delivering policies that are impactful only in the short-term, without knowing or understanding the impact of the medium to long term. The estimated time-lag of implementing something and seeing a fruitful outcome – approx. 17 years, so it didn’t make sense to do something long term because it will be long forgotten
  • However, note the example of Bill Clinton and his awareness of a long-term legacy
  • There will always be pressure to make a (short-term) marker in an organisation. But something that may look successful now may not do so in the long term (and vice versa, in that something that looks bad now can be of huge significance in the long term). Therefore managers need to be aware and think in the long-term

Interpretative approach to evaluation

  • Recast evaluation as an on-going dialogue, rather than reduced to a nice dashboard
  • Admit to the politicality of the process
  • Need to actively create the reality, to appreciate the value that is set. To then generate commitment and actions from an evaluation
  • Need to be sensitive of what’s going on, to understand the idiocy of what the current evaluation process is. To find spots of resistance and work at ways to get buy-in, through promoting and shaping the interpretation, to motivate into a collective action
  • Aware of multiple views and multiple parties involved – Need to understand how different groups can interpret an evaluation differently with different assumptions and different meanings. To seek these groups out (RSGs) and listen to their views
  • Can’t always have consensus but it doesn’t mean it is not valuable to engage in a dialogue process. Can find that doing this can make the eventual executive decision more palatable to everyone (the Harmony perspective)

A Learning process

  • Use evaluations to find ways of understanding things. To see the evaluator as a collaborator in a teacher/learner relationship
  • Work on shaping this into reality and changing the current process / view of the process. The outcomes of which are drivers of actions
  • Evaluation as an ongoing sense-making process
  • In Finding ways of mobilizing; Finding ways of understanding things; Finding ways to get consensus; Finding ways to get collective action
  • Genuinely discuss what the best course of action is and create an environment to let people speak candidly
  • Involves huge amount of skill to do this. It is a Social Shaping skill

The discussion evolved into a discussion on Communication Skills e.g. Alex Ferguson managed Manchester United through a million conversations

  • Committing to dialogue as a way of management
  • Developing a sensitivity and shape how people make sense of things
  • Framing language to get buy-in and mobilize collective actions

Need to develop the relationships to allow people to be candid

  • Otherwise very toxic if everyone are false and say things they don’t mean
  • Need to promote honest dialogue, that produces actual meaningful action
  • Listening / Giving feedback is a very powerful skill

Week 7 Readings and Key Learning’s from the Group Presentation

Problems of IT Projects

  • Complex and time consuming, requiring good Stakeholder Management skill
  • Communications is key and need to manage up/down/across the organisation
  • Politics / Culture / Language issues encountered
  • Scope management/scope creep

Conclusion

  • No silver bullet – use different development methodologies where it makes sense
  • Building relationships is key, and requires a good balance of hard and soft skills
  • To learn at all levels – creating an learning culture / a collaborative environment, with candid dialogue and a supportive management
  • Confidence to know what is going on, to step back and say something different

Seamas’ view on problems of IT Projects and issues with Software Development

Notion of “software crisis”

  • Very similar issues are enduring down the years. One explanation is that software development is different than other projects (such as building a bridge). There is a lot of flexibility in s/w development and easily influenced by various stakeholders / senior management. The success / failure rate as shown in the Chaos Report is therefore expected and normal
  • However the other side of the argument says that it shouldn’t be much different, in that there is specialist knowledge required, and much of the issues mentioned matches that in other discipline

Key factor of success

  • The problem is managing the size of the project. It is said that s/w projects don’t scale well. If we want to minimise risks in s/w projects, the key lesson is to set a limit of 6 people per project part. Above this scale will be problematic
  • The Chaos Report said there are more successes in recent years due to smaller agile projects, a decrease in waterfall projects and a decrease in project size. This reflects the above point of the size of projects and how managing each smaller part is crucial

Domain knowledge

  • There is a thin spread of application domain knowledge. For s/w projects to succeed there is a need to know a lot about the domain in which the s/w will eventually operate. This knowledge is therefore critical
  • If the knowledge is scarce in your project, be very careful as this is a very risky project – “Writing code isn’t the problem, understanding the problem is the problem”

“Project Gurus” (Domain knowledge experts)

This existence of these experts are very real in practice, They are extremely familiar with the application domain and often integrate several knowledge domains. They are the focal point in a project and often adopt an unofficial management position, with most things needing to go through them

Pros

  • They can be helpful to identify something that is not written, to see problems not noted or are about to happen. To turn things around from going down a wrong path and know what would not work right away
  • Usually a very technical person (even if not a coder) and therefore can communicate well with software development teams
  • Large amounts of time is saved from their learnt lessons that are gathered with time and experience. They are also very giving about their knowledge

Cons

  • They tend to internalise problems of the project, taking issues personally
  • Major risk factor for a project – if leaves the project, communications and the project itself can completely breakdown
  • They may have their own power/political agendas that can hold project progress, or prevent things being done
  • They may dominate the design discussions – which can be good or bad
  • Application domain experts are very rare and very specific to their domain

What can be done?

  • Educating new people – through shadowing / listening, to get the knowledge spread around. How to develop the current learning process to bringing people up to speed
  • To have these lessons taught to a core group – make changes to facilitate this, to mitigate risks tied to certain individuals
  • Appreciation for the practices that exists, regardless of the s/w is elegant or not
  • The solution is not very efficient and clear – but there is a need to learn from the expert, likely over a prolonged period, with trials and error
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MIS40640 – Critique on Studying IS in Organisations

How does organisational change happen? Does it need a charismatic leader with a vision to trigger it or are there other forces at play responsible for activating this change. Using exciting real-life case studies, the readings for the week draws attention to the characteristics, processes, and perspectives of organisational change involving IS implementations. The analysis of theories, patterns, reactions, the impact, and the assessment of organisational change in these readings illustrates the value of frameworks which can then be used to ‘illuminate’ the practices through with presence of I.C.T’s in organisations are enacted. But at the same time it is recognised in these readings that I.C.T and ‘the way people relate to it’ plays a significant part in triggering organisational change and during subsequent metamorphosis.

Coombs et al in their paper have taken cognizance of these two aspects of organisational change involving I.C.T. They highlight the inadequacy of the ‘objectivist’ or determinist tradition which identifies the technology as major because of its failure to recognise ‘how’ I.C.T is both mediated by and contributes to the social construction of the reality of organisations. At the same time they reject ‘subjectivist’ or voluntarist approach in which social reality is seen to have no independence outside the subjective meanings and interpretations of individual actor.

They have tried to balance these two extreme approaches and put forward their framework of ‘culture, control and competition’ which they suggest are interdependent dimensions of the social organisations of I.C.T.s. This theory is just a different interpretation of Foucault’s work in bridging the void between determinism and voluntarism. Taking the three concepts of culture, control and competition together Coombs analysis of organisational practices hinges on an appreciation of the inter-subjectivity of culturally embedded knowledge as a medium and outcome of control relationships and competitive strategies. Coombs et al agree with Foucault that power is embedded in all inter-subjective relations and that the underlying organisational change dynamics can be ‘explored through an appreciation of the interdependency of relations of power and the constitution of subjectivity’.

Culture in their framework is advocated as ‘root metaphor’ for organisational analysis and its importance in highlighted in understanding ‘how organisation is accomplished’. Instead of more populist approaches of treating culture as an organisational variable, Coombs et al focus more on the ‘meaning’ of informational and communication technologies and propose that any shift in the meanings attributed to their presence is mediated through organisational culture. Control again is not viewed in their theory as a mean of identifying and reducing organisational inefficiencies but rather a form of auto-regulation through which workers & managers are rendered subject to those mechanisms and strategies of power which confirms this individualised sense of themselves. Lastly competition is treated as cultural phenomenon and they argue that the cultural knowledge of the meaning and significance of competition as well as any related competitive failures determine the organisational practices. One another important notion that they put forward is that the relationship between power and subjectivity provides an important key to understanding the dynamics of competitiveness. Their analysis of application of L.T in NHS broadly revolves around these conceptual frameworks and they believe that culture, control and competition provide a fuller and mutually enriching illumination of the practices which comprise social & economic organisation. Though the framework advocated by Coombs et al helps explain the relevant organisational practices but the central question of ‘how’ the change in the practices is triggered remains unanswered. The primacy of individual actors in triggering the change is highlighted in the case studies but there is no conclusive framework explanation on the reasons of this phenomenon in their paper.

In the other reading Walsham’s (chapter 3 & 5) advocacy of context/process analysis for organisational change tries to put a different perspective on this issue. In his argument Walsham proposes that any meaningful research on organisational change should involve continuous interplay between ideas about ‘the context of change, the process of change and the content of change’. According to him any organisational change should be understood in the broader context of historical, organisational and economic circumstances from which they emerge. Also in this world view power, chance & opportunism are as influential in shaping outcomes as are design, negotiated agreements and master-plans.

This contextualist approach does have an advantage over Coombs framework in its clear and more holistic emphasis on multilevel contexts with interplay between these contexts & concomitant processes. The social context model within IT are explained using ‘web models’ in which social relations between participants, infrastructural support and organisational historical analysis all are supposed to play a role in developing and operating computer related technologies. The process model has been explained using the cultural & political metaphors of organisations and by using concept of subcultures with an analysis of the interactions at the boundaries between these subcultures.

The Printco case study provides an illustration of these three key concepts of web models, namely the social relations between participants, infrastructural support and historical analysis. The social relations were discussed on a political model where key actors discussed the development and use of MRP system in terms of increasing efficiency & productivity yet deployed it to increase their own control. The infrastructural support in terms of data processing resources is cornered by the vice president to exercise control. The historical analysis explains how each successive stage was conditioned by previous change whether its work prioritisation of support staff or the skill sets of computing staff.

Walsham further suggests that Gidden’s structuration theory can also be used as a theoretical approach to conceptualising the linkage between context and process in IT organisations. The argument is that computer based systems in contemporary organisations embody interpretative schemes, provide coordination and control facilities and encapsulates norms. They are thus deeply implicated in the modalities that link social action and structure and are drawn on in interaction thus reinforcing or changing social structures of signification, domination and legitimisation.

In the Sky building Society this context/process linkage has been used to explain the success of the first CEO Brown’s success in implementing change and the relative failure of the replacement CEO Taylor’s in carrying this change forward. The context/process model does provide a convincing organisational summary in this situation but can still be critiqued on certain points. It has been suggested that Brown’s strategic vision for change involving desirable norms of high profitability and growth was probably governed by his supposed views of the likely evolution of financial services sector in UK. But that is raising Brown’s profile to the stature of a prophet, in all likelihood chance did play a role in this choice and the organisational vision coincidently synched up with the overall direction the financial industry was moving towards. Another argument against this study is its soft advocacy for autocratic style of management that worked in this particular case but is likely to fail in most cases. In all probability there was no powerful voice in Sky to contradict Brown and he probably succeeded because there was no conflict with another strong individual or group, otherwise it might have caused the CEO’s downfall as was the case in Printco where D.P. manager was fired in somewhat similar circumstances by the strong steering group.

In conclusion it can be said that the key frameworks described in these readings whether it is Coombs ‘culture, control & competition’ framework or context/process model or structuration theory, all these only provide means of articulating the organisational change practices and that too only in retrospection. These frameworks come short in answering the key question of ‘how’ the change starts in the first place in an organisation. The real life case studies described in these readings all have a story where a strong leader is the key protagonist in triggering as well as in managing the organisational change. But none of the frameworks help explain this central role played by the individual actor in activating the change. There is a need for further framework elucidation to help situate this definite tipping point during the change process where an individual actor somehow is able to rein in the power equations running through the organisational veins and then motivate his co-workers in achieving some desirable & legitimate goals. The context/process framework by Walsham does seem to come close to defining this embryonic state where change is ready to be delivered in an organisation. But still the ripe conditions of social contexts, right infrastructural support & historical analysis are not enough, the final push for organisational change needs a strong & capable leader in right place at the right time.

Tarun Rattan

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MIS40640 – Managing Technology & Change: Cultural & Political Perspectives – IS Strategy & Evaluation

Readings of the Week:

Mintzberg – Rise and fall of strategic planning

Wilson & Howcroft – Power politics IS evaluation

Walsham – Chapter 8

Questions & Comments:

Mintzberg paper:

Mintzberg’s concern with strategic planning is a valid one but I feel he hasn’t offered any alternative solutions. Would the group agree that formal planning is still completely necessary in organisations, even if the understanding and implementing of it is, as Mintzberg argues, not very well executed?

The conventional organisational strategic thinking as well as planning is heavily influenced by the old military strategy treatises with emphasis on military style of control and directions coming from the top. Mintzberg attacks this mind-set and sees strategy as consequential effect of the trials & errors from the activities and experiences of the middle management (Fallacy of Detachment). And this does make sense with shift to new economy breaking older norms and conventions. But the ground reality is that most of the CEOs are still convinced that strategy can only be a top down affair and only grudgingly relax the tight controls put around strategy formulation. In most cases CEO and an elite cadre sitting in boardrooms are responsible for devising strategy for the whole organisation at the exclusion of others. In fact collaborative environments are considered as a move towards chaos and resented in strategy formulation. Why is it that even in innovative companies like Google & Facebook strategy is still formulated in the company boardrooms by a select few rather than within the office corridors with full participation of middle and lower management?

Walsham paper:

In Walsham [ch 8] I think there clearly was merit to a lot of what Brown did, when in charge of Sky. His overall business approach of more autonomy for branches, while harvesting data centrally and maintaining a lot of control centrally is a plan which is very common in such institutions these days. When he was evaluating IS systems, the chapter says that he suppressed stakeholder conflict, and dominated evaluation proceedings. I think there is no harm at all in allowing some conflict among some stakeholders when making large IS decisions, and doing evaluations. The caveat to this, is that remains true as long as there exists clear exit criteria, and indeed the conflict is not allowed spin out of control. I think in this instance Brown went too far in suppressing all conflict and ensuring his way was the only way. I also think a lot of people would naturally take up a position where all conflict is bad. But my working life tells me that when two [or more] people or teams are really passionate about something [even when they have conflicting positions], the synergy from ensuring those passions work with each other and not against each other generally gives the process and project a far better end result.

Wilson & Howcroft paper:

Melanie Wilson, Debra Howcroft article discusses the requirement to attain stabilisation in various IS implementation stages. Using the Zenith Nursing Information System case study, Wilson and Debra explains how evaluation can be used in attaining stabilisation. Evaluations are important resources for supporters of an information system to enrol new users and consolidate support from those already enrolled. Varying concerns of the different relevant social groups (RSGs) are attended to in a specific manner by the supporters of the system in such a way that the technology is constructed as an ‘answer’ to their problem. Systems evaluation is consistent with the conceptualisation of systems design and implementation, as a process of social contention and political, as well as technical and determination. Technology can stabilise in circumstances where relevant social groups see their problems as having been solved by the technology. How can we interpret this as the problems and solutions associated with a technology present themselves differently to different groups of people.

IS evaluation is always a political process and is subjective to the power dynamics within the dynamics. The IS system is never objectively evaluated but is always reviewed through different lenses by groups within an organisation. And furthermore evaluations are done by senior management with some representation from user groups but in all likelihood most of these evaluators won’t be the end users of the system. I’ve been part of evaluation process of a number of core banking solutions at Tier 1 banks across Europe and in my view the enrolment of new user groups is never easy or smooth. It is always fraught with thorny issues of shoddy planning, ineffective quality measurements, lack of training, fear of unknown & other communication challenges. A typical example was AIB’s implementation of next generation banking platform from Oracle of which I’ve first hand insight as I was representing Oracle. The product was chosen after a year long evaluation and almost 2 million euros were spent on the evaluation itself which consisted of number of product demo sessions by Oracle teams and multiple visits from AIB’s seniors to Oracle facilities at Mumbai & Bangalore. But the very first enrolment session held after the product procurement at AIB Bankcentre was a disaster for both the bank and supplier. This was the first session where end users were given a demo of the Core Banking product. Within 5 minutes of demo session start, there were murmurs of front-end being ‘ugly’ and resentment on the ‘Indian accent’ of the Oracle representative giving the demo. The resentment within user groups could not be managed during subsequent phases and the whole implementation was a failure. It resulted in a court suite which was settled out of court at the cost of 20 million to Oracle and significant cost to AIB also. AIB divisional politics and power of mainframe group within AIB was one of critical factors in failure as with new platform this group was afraid of losing control. It resulted in significant monetary loss as well as loss to the bank of next generation banking platform. Why is it that the end users are not provided proper representation during any new IS system implementation? Is it the power politics or is it that in general the right emphasis is missing within organisations on the Human–Computer Interaction (HCI) to validate usability considerations during evaluation processes which then leads to failure in enrolment and finally project failures.

Minutes of the Class:

Despite the year in which the Mintzberg article was written it remains remarkably current. It is not the date that matters but the issues they raise and how those issues are raised.

Strategy:

Mintzberg – What’s he trying to do? What’s his main point? What’s his target?

Strategy and evaluation are intimately connected. Strategic planning can be locked up in an Ivory tower which isolates it from stakeholders which have an everyday involvement in that which is affected by said strategic planning. Strategy and the process by which it is produced. What does he mean by strategic planning and strategic thinking? Why the distinction?

The strategic planning movement:

David Nights draws on Foucault to look at the genealogy of strategy and how the term strategy has come into common business parlance. Up to the 1930s there was a sense that the invisible hand of the market held sway. A lot of the language around the development of management as a discipline originated in business schools which started in early 20th century.

The professionalization of management happened at the start of 20th century. The scale and scope of organisations were growing. Globalisation started to become a reality. Organisations became so big that owners/managers could no longer manage them. This resulted in the hiring of a professional class of manager. Previous to this the owner/manager didn’t have to justify decisions to anyone. Key issues following this development were trust, and a loss of control.

The idea developed that a body of knowledge began which grew around management could be learnt. In the infancy of a new school of any discipline a new language develops. When justifying decisions to the owner there was a particular vocabulary/language developed and used. Business schools services were started to service the need for professional managers. This class of professional managers had to have a particular type of knowledge that not everybody had access to. When you train as a manager there is a certain way of seeing things and reacting to things. Strategy is very central to what being a manager is about.

Strategic planning has its origins in WW2 and was developed further during the 1960’s. This period is often referred to as the systems rationalism period of management. It was heavily influenced by the development of management techniques which were influential in shaping the 2nd world war. Mintzberg criticises is the development of the Strategic planning function in organisations and how it was originally conceived. He is mindful of the fact that strategic planning is a product of this way of thinking – a very formal rational approach to how one manages an organisation.

A key feature of this form of strategic planning criticised by Mintzberg is the separation of thinking and doing or the separation of planning from implementation. Strategic planning in organisations in the 1960’s departments recruited the brightest and the best. These people would analyse data, look at the analysis, try and understand the environment and produce strategic plans on that basis. These strategies would produces in a separate department and passed on to the doers for implementation. Often, the strategy process retains some of the aspects of this approach. Mintzberg is wary of this approach and its possible shortcomings.

Mintzberg notes that this is not what strategic thinking should be about. He says that this model of strategic planning is very far from strategic thinking. He assumes that strategic planning can often spoil strategic thinking by causing managers to confuse real vision with the manipulation of numbers.

Mintzberg talks about 3 specific problems/fallacies which occur in strategic planning:

1.) The Fallacy of Prediction – This rational betrays the notion that if we understand the world mathematically and analyse data in line with that understanding we will be able to predict how things will go in a particular market. Mintzberg thinks that this is fallacy. It’s a very deterministic view.

2.) Fallacy of Detachment – This objectification of the planning process and not involving the the organisation. The problem with this is that the context of each company varies. Mintzberg’s argument is that understanding comes through engagement with that context over an extended period of time. Number crunchers who have never been involved with the business coming up with the best way of doing things is a fallacy. In order to have a feel for how things are going you need engagement with the business and the environment over an extended period of time. Mintzberg says you’re always very limited if you’re not someone who understands the business and the context. If understanding context comes through engagement (and there are different kinds of engagement) how do we tap into this knowledge that resides around the firm? The answer lies in different types of engagement with different aspects of the business.

3.) Fallacy of formalisation – Dreyfuss argues that human expertise at its best can never be codified/formalised into a set of rules. The concept that a set of rules that are distributed to the doers to be carried out is very problematic in practice. There will always be exceptions. They will catch you out.

Karl Weik writes about high reliability orgs, e.g. Nuclear power plants or aircraft carriers. These are places which are safety critical and very small deviations from the norm can result in huge consequences. In organisations like this there is strict protocol implemented. When there is a major accident/disaster (e.g. 3 Mile Island), where happenings conspire to render the protocols useless, a severe audit occurs. This severe audit is a conspiring of circumstances which exceed the capacity of the protocols to deal with them.

Where there have been near misses it has been shown that disaster has been averted by human experts using an intuitive feel for what’s going on, overriding these protocols and doing something strange or out of the ordinary contrary to the guidance of the protocols in place. It has been suggested that to avoid disasters of this nature, a culture of constant alertness should be cultivated. This is referred to a collective mindfulness. People are in constant discourse about what’s going on around them. If you want to avoid these disasters you need more than the protocol.

Hubert Dreyfuss argues that human expertise at its best cannot be codified, that to go beyond a certain level you have to use an educated intuition. A key aspect of Dreyfus’ outlook is that there is no learning where you can’t make mistakes. If no mistakes can be made it is impossible learn. However there must be a distinction between bad mistakes and good mistakes.

Mintzberg suggests that strategic planning and analysis should support strategic thinking as opposed to providing answers by themselves. Though it should be remembered that it is calculative analysis and they cannot replace strategic thinking. Mintzbergs critique of strategic planning is that it is analysis done without feeling for context.

Despite that, strategy is still formed in boardrooms isolated from other stakeholders. Mintzberg’s critique of this phenomenon applies very well to Big Data and Predictive Analytics. It has huge parallels with strategic planning. It could be argued that we are moving further away from strategic thinking, and further towards strategic planning without context. It is suggested that some insights can be captured by algorithms without any human input. However, as the questions of these algorithms grow more complex the results grow less reliable. Rather than seeing the data as telling us what to do, the key thing may be to use this data to provoke conversation and challenge assumptions. Analytics could be very helpful in providing questions, rather than providing answers.

Mintzberg says we should abandon strategy formulation. Strategies are formed over time by accident and chance events. “Strategic formation walks on two feet, one deliberate, the other emergent.” Mintzberg talks about management as improvisation. Strategy is about responding to things on an on-going basis.

A strategic management process will often produce a document. The document may be perceived as important to some. The learning gained by people involved in the process is more valuable than the actual report. The document shouldn’t be confused with what the process produces.

Mintzberg says the most successful strategies are visions not plans. People buy into visions. A vision orients you to your environment. The alignment of different aspects of orgs is an ongoing accomplishment. A Constant realignment and choreography.

Evaluation:

Strategy is an on-going process – partly delivered and partly emergent – constantly in formation. If we see strategy as an on-going learning process then feedback from evaluation is important.

What did we learn about evaluation? We can’t get away from interpretive design and bias. An objective evaluation is impossible. Evaluation is a measured process. Statistics and metrics are important to evaluation because they are quantifiable/measurable. Quantification is important and lends credibility to the process.

If someone wants to produce a successful report they will often concentrate on what was successful and steer clear of the failures. Measurements, statistics and where it was successful are likely to be emphasised. Methodology is often emphasised and evaluations are generally written in a passive voice. This is so people can understand the process and observe what was considered (and not considered) with ease.

The first issue of evaluation is that it is all necessarily political and it cannot be objective. Value is a central feature of evaluation. It is a valuing exercise. It depends on what is valued and how you value it. Evaluation is, by its nature, tied to values. A key thing in any evaluation report is to get beyond the pseudo objectivity. There is a sense that there are scientific processes that can produce these objective reports but all observers are always looking at something from a certain perspective.

Foucault says we can never step out of discourse. We are always constituted by the way we look at things. In other words discourses are crucial. Common discourses that tend to be important in evaluation are cost, efficiency etc.

Evaluation is always about taking a perspective (which renders objectivity impossible). We should always be cautious about being taken in by this faux objectivity. We should always look for the underlying, covert assumptions.

Evaluation removes variables…to a certain extent. There is something about us that craves evaluation. It is the sense of security that it offers. Experts offer an opinion as to which option might be is best. It provides comfort. We like to disambiguate things. We should be sensitive to the dangers of this way of thinking. For instance university league tables are changing the way universities are run. Universities are changing to move up the league tables sometimes to the detriment of the quality of education received.

The literature on evaluation is marginal. Most of the literature is about refining techniques and producing objective evaluations (which is impossible). Instead of focusing on the outcome of the evaluations, one should focus on the process and the politics of that process. You will always see the overt but we concentrate too much on the overt and need to search out the covert.

Evaluating reports from authoritative institutions is a ritual. A report can validate a decision but may be pure fiction. Rituals comfort people. Rituals make fear and uncertainty less prominent. Social ritual calms anxiety and alleviates fear. An important aspect of evaluation is learning and change but this function is often subverted to other functions like the political function of using it to legitimise something.

The readings try to draw out the political nature of organisational management. Often there is a veil of rationality and that there are much more important things going on in the background. This undermines the ostensive rational workings of the organisation.

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MIS40640 – Managing Technology & Change: Cultural & Political Perspectives – Studying IS in organisations

Readings of the Week:

Coombs et al – Culture, Control and Competition

Walsham – Chapter 3 & 5

Tarun Rattan – Critique on Studying IS in Organisations

Questions & Comments:

Coombs paper:

In Coombs et al (1992) paper, the NHS case study was interesting. Even though implementation of new IT could reduce medical errors, there was still some cultural resistance to implementing it. I recently worked with the NHS to implement video conferencing for their doctors – it allowed medical personnel to consult in large groups on cases without the need to travel to one location. There were definite similarities between this case in 1989 and my experience in 2013 with their ‘culture’, ‘control’ & ‘competition’ in certain parts of the NHS. With some teams, the resistance to change and anything new meant I did not get anywhere, but the teams that were culturally embracing new ideas, and saw that they were competing with their colleagues for the best & quickest results on consults, I had success. From there, more teams have taken it on. My observation would be that although an organisation’s culture may be less open to change, this may not be widespread across the organisation. Working with the one team/person who is ready for change will often lead to an entire change of culture in an org.

Walsham paper:

The Print Co case study at the start of chapter 3 of Walsham has all the hallmarks of a terribly planned IT project. A huge amount of those issues can be understood and explained by looking at it using the web models. The senior vice president was clearly very skilled at playing the social game between participants. But he did so, to his own ends, at the expense of the bigger picture and indeed at the expense of the greater good of the organisation. But I also think another aspect is appalling project management. To design, plan, estimate and schedule a project based on assumption that your team can learn and become proficient at an entirely new programming language, and also not have an adequate plan b, in terms of how and where to recruit skilled IT staff is plainly an appalling planning failure.

Minutes of the Class:

Power and Politics summary from previous session

· Foucault: Key point he makes about disciplinary power is rather than seeing it as a thing, he sees it as much more dissipated throughout the network and it’s insinuated in everyday practice. He is not saying the more knowledge you have equates to more power. Power relations always draw on some body of knowledge to legitimise them. He talks about discourses – his point is that how we subject ourselves plays a very significant role in the way we produce ourselves. He points to the subtlety of power and that it is often difficult to locate the centre of power.

· Giddens has been very influenced by Foucault’s perspective on power. He complements his position on power with a more strategic position. Giddens is very sensitive to how Foucault’s position on power shapes us, produces us and how we see the world. Giddens Quote– “Power may be defined as the capability to secure outcomes where the realisation of these outcomes depends on the agency of others.”

· Foucault and Giddens wanted to get away from the fact that we can’t define it. Power is not a thing. We should see it as a relationship – a relational concept of power.

· Power relations are always two way – even the most autonomous agent is dependent and even the most dependent always retains some autonomy. Giddens encapsulates this in the Dialectic of Control (to be discussed further in the module). Control can never be totalising. People always retain the ability to do otherwise. It always involves some form of mutual dependency no matter how small it may be. Example – Industrial relations established quickly the importance of the effort bargain (manager/subordinate) with a little bit of give and take. Assembly workers may exert their power by using their work to rule/unions.

· We have resources that can be drawn upon to help us. Every complex social system exhibits some degree of inequality. We need to look at power as something that can be enacted in every relationship. We should not just focus on access on resources but consider the skill needed to access those resources. Someone who has those skills might have the upper hand. This leads us away from the deterministic view of power – the haves and the have nots. This gives us the ability to resist power and to identify the spots of resistance which is a key aspect in management.

· Massaging of Metrics and Information Use: Examples given – Hospitals recording entry point later while people lay on trollies in the car park. Flaw here is that future budgets will not reflect the reality. Shoshana Zuboff – “The Age of the Smart Machine” – CEO of Brazilian bank desired a wall of screens so he could make decisions on his units from across the globe. It’s fantastical to think that you can bypass engagement and relationships in order to manage by just using figures to judge your next move.

Reading Discussions

· Walsham – Chapter 3 draws on work from Andrew Pettigrew and his ICI study. Pettigrew was trying to distil what he had learned from doing change. Pettigrew was advocating Contextualist Analysis. Key insight is the big problem with most changes is that they focus on the content of the change/usability/functionality etc. rather than key factors such as context and process. Content is pretty meaningless unless it is considered in relation to the context and process and we should think about how the content is shaped through context and process (Structuration theory essentially).

· We need to think about how processes unfold over time. We need to understand the vertical and horizontal analysis (Temporal Axis) and look at multiple levels of context and how they create and shape new realities.

· Walsham’s analysis of the SkyB case is a contextual analysis – it starts back in the 1960s. Look at the Economic and Political environment at the time. A key aspect in the late 70s/80s was the influence of Thatcherism & Reaganism (now neoliberalism). We should deregulate sectors where there was no competition. Let’s deregulate the banks, let’s open up the market. It emphasised entrepreneurial approaches and risk taking. Banking used to be a very comfortable job. Banking was transformed due to deregulation and was influenced by neoliberalism. In order to understand what happens at a given time, you have to understand how the current situation came to be. We must draw on the past to understand the present so that we can anticipate the future.

· How did this impact Sky Building Society? The first thing we need to look at when doing any implementation is to look at the historical context. The environment was created for Brown. Sky Building Society came from a comfortable niche – profit but no innovation and then Brown came in and took advantage of the current climate. He was able to take advantage of a good crisis. A key question here is, was there generally a crisis in Sky? Brown was able to convince people there was a crisis, unless they changed something and were radical, things would get worse. Brown was very skilled at convincing people like this. The central tenants of neoliberalism focuses on lack of market control, being entrepreneurial, taking risk, don’t get caught up in the bureaucracy. This was becoming the dominant discussion as how to we should manage business. We should cut out layers of committees. Brown took advantage of the environment to enact what he wanted and convinced people that they were in crisis.

· Walsham and Pettigrew would argue let’s not worry about whether there was actually a crisis or not. Brown created conditions of possibility. This particular context was crucial which allowed Brown to do the things he wanted to do i.e. come into a conservative building society and apply radical change. He was able to produce the context to allow him to do what he wanted to do. The power of the discourse of the entrepreneur – cut through the red tape and get it done. If you disagreed, you were stuck in the old way of thinking, a 60s banker. A key aspect in a lot of organisation management books is to how to create a crisis. In the news now, Tesco released news regarding their growth. They are being outflanked by Aldi, discount grocers etc. so this creates an environment where their business model has to be open to change.

· As Managers, if we want to understand change we have to understand the context and consider the influences that will shape change. When Taylor took over it was a very different context. Autocratic leadership dominated for a long time and it was successful. The actions that happened between 1982 and ‘87 changed the context and process. Context and process are two sides of the same coin. People’s actions and how those actions are sequenced contributed to changing the context. Taylor took over a completely different organisation. Context shapes what is possible and what is not possible.

· Not only do we need to consider context, we need to look carefully at the kinds of actions that Brown engaged in and his actions clearly contributed to context. The overarching item is how Sky Building Society changed because of Brown’s leadership. Taylor tried to change to a participatory approach and wondered will this work at all by 1989.

· Some CEOs are great at changing cultural aspects. Some are less skilled. The skills in one position might work well in one football club for example but might not work in another so this links leadership styles down to context. The organisation context might just not suit you. There is a danger that if you focus too much on context that you might neglect skill.

· Remember bringing about any change is a political process. The broad perspective is that it requires a great deal of skill to shape meanings in certain ways. Brown was successful in bringing about serious changes in the organisation. Is that the difference between management and leadership? Leadership is Management done well as argued by Mintzberg and not just admin. (Focus on this in next week’s readings.) Only since the 1970s has there been an upsurge in articles on Leadership. We need to connect Context and Process. Context shapes how we act. Context is action reproduced – Structuration Theory again.

· Power is drawing on the skills of the resources you have at your disposal. Most analysis of change looks at content only and ignores context and process. This is the key aspect of Structuration Theory. Coombs and Walsham are doing a very similar analysis – Coombs draws more on Foucault rather than Giddens. In Coombs example culture is reproduced through action and structure is formed by action.

· A more exploded version of the two circles i.e. Structuration theory – Context → Action, Culture → Action is depicted in Giddens duality of structure diagram (1984)

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Structuration theory: analytical dimensions of duality of structure by Giddens (1984) (p41 of Interpreting Information Systems in Organisations. Walsham, G. 1993),

· Giddens point is that these things aren’t really separate and they are all linked.

Ø Signification – when we communicate, we have to draw on structures of signification. We are Masters Students so we should be able to go write that essay.

Ø Domination – Seamas by virtue of his position has particular resources he can draw on to get us to write the essay.

Ø Legitimation – what constitutes a good piece of work or a bad piece of work?

· When we are acting, we are never acting in a vacuum; we either reinforce them or subtly change them. This diagram above is essentially the two circles however don’t focus on it too much as this is quite an old version of Giddens interpretation.

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· What we should focus on is that context is produced through action. When people try and change context, the political skill that is required to do that is specific. Brown was able to draw on resources from an economic context and institutionalise this way of thinking about things so that he could make the change.

· Foucault says that discourse is intimately connected with knowledge. Brown established his dominance pretty quickly. Brown was probably produced by this discourse. If Taylor had of started in 1982, maybe his participatory approach would work. Brown created a completely different context.

· If we want to understand change, we need to understand context and process. We need to understand that they are two sides of the same coin. It is a challenge to reinforce or challenge those structures of power.

· Structuration theory isn’t a conventional theory. It is a way for viewing the world. Another word for it is a social ontology. It informs us about the things we should be attending to. We should be looking at the actions that people do.

· Walsham in the Sky Building Society uses this way of seeing as a way of drawing attention to what was happening in Sky Building Society. We want you as Managers to be able to see, manage and spot things that can help you make sense of the climate.

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MIS40640 – Managing Technology & Change: Cultural & Political Perspectives – IS and power in organisations

Readings of the Week:

Bloomfield and Coombs – IT, Power and Control – Centralization

Fincham and Rhodes – Power

Questions & Comments:

Fincham & Rhode’s paper:

Fincham & Rhodes have mentioned that the individual selection either for promotion or a new role is an important power tool within an organisation. Why is it that organisations impose leaders upon teams? In social realm, most of the modern societies has long since embraced democracy and allow their members to chose their own leaders. The earlier societal institutions of imposed monarchies and dictatorships has long since disappeared. But in organisational realm the leadership is still imposed arbitrarily by the people in power. Why is it that modern organisations have not kept pace with the rest of society and progressed towards democratization of the selection processes.

Now we are in knowledge society and most of the organisational employees are highly educated and rational but still they have no say in choosing their own leaders. Is this normal or is it that power within an organisation is more well entrenched than the power within wider society? Do we need a similar organisational level French revolution to break these out-dated power shackles within organisations?

clip_image001In Fincham and Rhodes paper the mention the idea of Panopticon, originally suggested by Jeremy Bentham. I really think we are not too far off that in the world of the sharing everything on the internet. I recently was in the process of recruiting someone to work in my team. I have a service available to me whereby I can basically see anything he did on the internet and all his public posts on social media. I found some things he had said and done I found objectionable, and thus this gentleman did not get the job. Even 5 years ago this would not be possible, and its only going to get worse. We are now very close to existing in a virtual version of that Panopticon, where that permanent visibility exists. Any tech savvy person or company can find out virtually anything about anyone, and as such and your past and your present can very often come back to haunt you!

Understanding the types of power within an organisation is an effective way to understand why & how of power. Fincham & Rhodes could have spent more time on the types of power we typically see within an organisation. From my own experience, power comes from a number of different sources. In my company, the two most prevalent are: the status & level of a person – a VP has more power than I do. The other being: an expert in their field, where I rely on their knowledge to help me do my role, they have a power over me I need to complete my tasks. What can make a role interesting, is the times one has power and the times one doesn’t, and how one goes about managing that.

Bloomfield & Coomb’s paper:

Bloomfield and Coombs explain power is being exercised on the group or individual who is its target. Information system professional exercising the power on its users, means that the users would have behaved differently if not for the professional. Role of computer based information system in mediating and reinforcing the views that concerned with discourses and associated bodies of knowledge (disciplines) which constitute the dominant view and meaning of things. Information system embodies a particular view or model of the organisation and it shouldn’t be the reflection of power or politics in the system. Do you think understanding the power/politics help for the IT implementation?

Minutes of the Class:

I. Agenda

a) Presentation and discussion – group E (Justyna, Connor, Julian and John),

b) Lecture – Seamas.

II. Presentation and discussion

a) Presentation

The nature of power has been an important point of interest in sociology since 19th century (Marx, Weber, Foucault…).

Power is a complex phenomenon; numerous definitions exist, often contradictory.

Power is a relational concept: emerges from interaction between groups or individuals.

Foucault’s definition of power remains the most recognised: power is a relational construct – not a sovereign or abstract thing, it emerges from interaction between multiple social units; what is one’s ability to bend other individuals to own will.

Argument with Fincham’s statement that development of technology led to decentralisation of power. Counter-example: call-centres (technology supports oversight over agents).

In the context of importance of information in managing hospitals and doctors’ resistance to power, mentioned the movie “Amazon.com” and the article ” Telemedicine in the Upper Amazon: Interplay with Local Health Care Practices” (by Gianluca Miscione).

b) Discussion

Issue raised by Caitríona: there were no positive examples of power presented. The issue was addressed by Foucault’s neutral approach to the phenomenon.

Conclusion was made that according to Foucault people often don’t realise that they are being dominated.

Question from Seamas: What did you learn from the readings?

John: if you are trying to understand organisation, you may look at it from the perspective of power,

Julian: how to identify power conflicts and how to address them to optimise and streamline processes,

Justyna: power exists even if one is oblivious of it; the papers help finding balance between power and resistance; lack of the balance may lead to damaging an organisation.

III. Lecture

a) Issue raised: Why study power & politics in organisation? How is this related to cultural perspective?

In terms of organisations, the predominant view of power and politics is biased: they are seen as something marginal and unimportant.

Since organisations are seen as rational and harmonious places where distinct parts cooperate smoothly, the only significant impact power and politics may have is seen as a disruption.

Example of the predominant view of power and politics – House of Cards (manipulation, domination, dirt, recklessness, money, greed, corruption, nepotism). This view is perhaps linked to the popular view of politicians.

Question: Why is the above view of power and politics in organisations predominant? Why are organisations not seen as political entities? The reason is that rationalists believe that there is always an objective way to do things.

Power and politics are not measurable.

Conclusion: Politics is how things are done; politics allows for alliances; politics is why structures endure or change; politics is to get people onboard; politics is negative only when one is on the wrong side. Without politics it is impossible to resolve conflicts between individuals, thus organisations are political structures in essence. It is much more productive to see power as central motor of organisations and people as political actors.

Everyone is engaged in political struggle: no input into the struggle (e.g. introverts tend to detach themselves from public life) is still an input.

b) Issue raised: How to understand power?

Power shapes how we look at things, how and when we do things.

It is often exercised in a very subtle way; according to Foucault “power is at its most insidious when […]” it is silent and concealed.

Structure and culture must be reproduced through actions. Power is crucial for the reproduction and the action.

Stephen Lukes’ 3 faces of power:

1. People who bend other people to their will. Power is exercised when Group A makes a decision and imposes the decision on Group B,

2. More subtle way to exercise power: exclusion of people who may object,

3. Radical perspective (the most subtle way): preventing people from forming preferences. E.g. caste system in India, futile incentives for poor people to go to college.

Problem with the radical perspective: false consciousness (believing there is a powerful group able to impose their will; on the other hand feeling that I know what is best for other people).

Summary: although power and politics are marginalised, they are the central aspect of relations between people.

c) Foucault and his perspective on power

Foucault specialised in the area of power. Inspired by how people infected by leprosy were separated from society and how the modern prison system is similar to the exclusion of the lepers: rather than making example of criminals by public torture and execution, prisons were built and criminals were imprisoned for rehabilitation and not punishment.

Rehabilitation is achieved by constant surveillance of prisoners and punishing the ones who break rules; this way the desired social behaviour is internalised by the prisoners.

In today’s society the role of the prison guards is played by various social institutions.

Foucault’s key point – social behaviours are not natural, so discipline must be enforced and maintained through surveillance and imminent punishment of adverse actions.

Social norms are established by normalised judgement.

Individuals are produced by discourses – ways of doing things, thinking and talking about things.

Self-discipline may be enforce or reshaped by introducing new types of knowledge (e.g. doctors’ knowledge about resources utilised by other doctors introduces rivalry and thus leads to sparing resources).

Language and knowledge are closely related to discourses; language is not innocent.

d) End of the lecture

Practical implications of power and politics will be discussed in following weeks as the module moves from its current theoretical building phase to the practical relationship of it to ICT.

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Illusion of Knowledge

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MIS40640 – Managing Technology & Change: Cultural & Political Perspectives – IT as a cultural artefact

Readings of the Week:

Gallivan and Srite – IT and Culture

Robey and Azevedo – Cultural analysis of IT

Questions & Comments:

Gallivan’s paper:

Gallivan & Strite started the paper accepting the need to define a more holistic view of culture in IT domain and they did explore Virtual Onion model grounded in Social Identity Theory as part of their research. But this model represents only one way of seeing culture which is based on multiple identity layers and does not take into account other ways of defining culture. Thus the paper is limited in its scope and cannot claim to explore culture holistically in IT domain. Why did authors focus so much on models based on multiple identity layers?

There is no analysis on alternative models like Schein (1990) which emphasises that there are visible and invisible levels of culture (the ‘culture iceberg’ analogy − the visible levels (surface manifestations) of the ‘culture iceberg’ incorporate observable symbols, ceremonies, stories, slogans, behaviours, dress and physical settings. The invisible levels of the ‘culture iceberg’ include underlying values, assumptions, beliefs, attitudes and feelings.

In fact Rousseau (1990) proposed a better model which is also a multi- layered model like Gallivan & Strite but is structured as a ring and takes into account both visible and invisible levels of culture. Rousseau’s rings are ‘organised from readily accessible (outer layers) to difficult to access (inner layers)’ and appears to capture all the key elements of culture: ‘a continuum from unconscious to conscious, from interpretative to behaviour, from inaccessible to accessible’

The paper emphasises the importance of cultural compatibility, saying that organisational culture should be compatible with the IT strategy in order to be successful. What if a culture is incompatible with the IT strategy? Is culture such an independent variable that this will make implementation too difficult to undertake, or is culture more of a dependent variable, that can be managed even when the fit isn’t obvious?

Robey & Azevedo paper:

In my own organisation there are a series of corporate values which are frequently displayed and often used as a reason or indeed as an excuse for actions. These values form our corporate culture. What is obvious is that in our corporate headquarters in London staff work to and identify with the stated culture, clearly part of that is brainwashing and part of it is hiring specific kinds of people. It is that “unifying force” which the paper alludes to, these values came from their work practices, as the Schein’s definition would lead us to believe. Where in our Dublin office has been in existence only a few years and we would have trouble remembering those values are if they were not written everywhere and I don’t think they play a factor in anyone in that offices working life. These values were imposed on us; they did not grow out of our work practices and there was no development or integration. So we do not adhere to Schein’s definition at all, and as such the culture of the Dublin office is vastly different to that of the London office.

How the organisational culture and IT implementations affected by  organisations taken over by other organisations which is having entire different national and organisational culture?  For example US company is taken over by Indian companies, there will be some people thinking there culture will be changed or affected by this. Will the technology is a barrier in cultural change?

Minutes of the Class:

Initial thoughts on this week’s readings were that they follow on from the previous weeks lecture and papers from Orilkowski and Iacona and Robey; structuration theory is again a recurring theme for both understanding IS in organisations and viewing IT as a cultural artefact. There is clear commonality between the articles and it raised some points to note:

  • Culture is very complex
  • There’s not enough emphasis on the negativity of culture and the complexities
  • It’s difficult to know and understand where to stop when doing research; when is enough really enough?
  • With all the sophisticated theories, how do we put them into practice?

Presentation from Group B, Oisin Hurley, Patrick Walsh and William Lee also highlighted the continuation from the previous week but believed that the deterministic approach and structuration theory approach didn’t consider the social aspect within organisations. Culture tends to be used as a scapegoat, is based on our actions, what we know and where we are from; it is not an umbrella term but one with many layers and sub-groups – the “virtual onion” metaphor; it’s not observable, it’s indeterminable, persistent but changeable and it’s multiple and enduring.

Hofstede’s research, using national culture to review organisations, stood out to the presenters as being too general. Example of his research of Irish people being a society of optimistic “I’s”, not “we’s” who spend money with no concern highlighted this fact.

Trying to interpret the virtual onion metaphor – using the onion as layered within a social group – the individual and what we are within the company, ethnicity, religion, values, etc. some of these layers change as we grow and others persist.

Rather than seeing IT as an enabler for change (e.g.: BOI SAS system) – persistence with company graduate programmes recreate and reinforce the culture (e.g.: BAE graduate programmes).

Led on to the 5Monkey’s experiment ( https://www.youtube.com/watch?v=y-PvBo75PDo ) on YouTube. Culture can be affected and changed due to your environment; “are you the sixth monkey?”

Metaphor

Walsham’s chapter II is primarily based on Gareth Morgan’s book “Images of Organisation” (recommended) and the important role of the metaphor. How do we summarise a metaphor? In summary, it’s difficult to separate cognition and language; the language we have at our disposal inherently shapes what we see in the world and how we think. In all aspects of life, we define in terms of metaphors and then act on the basis of these metaphors; the metaphor is often regarded as embellishing, because the use of metaphor is used as a tool to see and understand the complex organisation.

So what is the key point? What produces metaphors?

Something that’s important for metaphors is language; language is not innocent; it’s not a tool used to just define things and something we can step outside of. We are prisoners of language. Traditionally, we see a world and we use vocabulary to describe it. Language is producing the world in a particular way for us. To understand a culture you have to see the people enacting the culture and really you have to understand the language as well to understand the culture. Language portrays a particular perspective on the world. Examples given in class were nuances between the Irish and English languages. Language is dynamic.

Wittgenstein called for a correspondence theory of language; a standardisation of language. All we have is language and metaphor to describe things like organisations. In order to grasp any complex phenomena, we are reliant on metaphors.

There are 2 predominant metaphors to describe the organisation; the machine and the organism. The machine is a closed loop; a smooth process of inputs and outputs, whereas the organism sees the organisation evolve over time. Morgan believes that these metaphors, although useful, are exhausted; utilising them will blind the researcher to other, important metaphors. Morgan recommends utilisation of a combination of metaphors or else all problems become nails if you only have a hammer!

How do we know where and when to stop? To become a better manager you need to be able to see more things, be sensitive to the fact that they’re important and to respond accordingly. These theories are sensitising devices to allow managers to encompass more and understand and develop more. Using a limited number of metaphors marginalises other aspects of the organisation.

What do we mean by culture?

Culture is complex and although we may not become cultural theorists, it is hoped that as managers, we will develop enough theory to know and understand culture and manage it. Andres Brown’s definition of organisational culture from his book “Organisational Culture” states:

“Organisational culture refers to the patterns of beliefs, values, and learned ways of coping with experience that have developed during the course of an organisation’s history, and which tend to be manifested in its material arrangements and in the behaviours of its members.”

Practices of thinking, relating to other people and ways of doing things are central to understanding a particular cultural or organisational context; these have developed over the course of an organisation’s history. Culture is dynamic; certain aspects of culture persist and others change. When one engages with culture, it must be approached with suspicion and objectivity; be aware of espoused culture and culture in practice.

Schein’s model of culture (pictured), illustrates the different layers of culture and their interconnection. The basic assumptions and beliefs, values and attitudes are considered the essence of culture.

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Why are we interested in culture?

The reason we’re embracing alternative theories is that these theories are flexible in helping us understand outcomes; why technology may result in persistence. Technologies can be introduced in two different places and it changes the culture in one place and not in another; it puts an emphasis on the dynamics and process of change in organisations. Technology is interpretatively flexible – cultural theory is useful as the same technology can be interpreted and used differently in different cultural organisations and these are the dynamics we need to understand. Cultural perspective can be helpful to how people interpret and use technology.

Interpretation is central to culture; cultural theory is about how social meanings get produced. In the 1960’s there was emphasis on formal research on companies and results for similar companies were very different so researchers looked for different ways to rationalise the conflicting results. “In Search of Excellence” by Piers & Waterman portrayed how really excellent companies systematically managed culture. Critique here was that the formulae utilised were very simplistic and most of the researched companies had gone out of business!

Application of cultural perspective

So, what do we do with all of this and how do we apply it? Social Identity Theory – occupational culture (engineers and marketing perspectives), education, we should always beware of assuming cultural homogeneity; a collection of different sub-cultures. Cultures are more dynamic and heterogeneous than thought of in research and study.

Weak culture and a strong culture – how well it can enforce itself. Strong cultures have a more homogenous thought process which can lead to group-think. Weak cultures may cause more controversy and friction in organisations but it can be more creative and dynamic than strong cultures.

We’re always prisoners of discourse and perspectives. Cultural perspective hasn’t been developed as well as it should be and these thoughts will be complemented in Friday’s class. Power is central to organisations; it’s a central motor in organisations. Language and metaphors shape our world. Power must be studied when looking at culture and will be addressed on Friday. Symbolism and culture is also very important; company logos or executive washrooms. Metaphors and language enacts the world, how the world is and how we respond to it; it allows for reconciling multiple interpretations

Conclusion

Think of culture as a root metaphor (deterministic view; see it as an objective identity of an organisation and that it is measurable) and culture as an objective entity (it’s a perspective). Look towards culture via structuration theory; reproduced ways of valuing, doing, acting, etc. We should always be aware of cultural homogeneity; it may be more useful to see culture as a group of subcultures than one large culture. Culture is more organic and hard to shape but an understanding of culture would be helpful in order to successfully manage teams.

In order to understand or get an appreciation of culture, you have to spend a considerable amount of time doing this. How practical is it to do this in an organisation?

Cultural sensitivity is important to see more things and learn how to address them organisationally.

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MIS40640 – Managing Technology & Change: Cultural & Political Perspectives – Understanding IS in organisations theoretical and philosophical underpinnings

Readings of the Week:

Orlikowski Iacona – The truth is not out there

Robey (ICIS 95) – Theories that explain contradiction

Questions & Comments:

Orlikowski Paper

Though enacted approach to IT claims to focus on human agency and its basic premise lies in the fundamentals of Structuration Theory, it  contradicts itself by having only unidirectional view of human actions. It assumes that digital economy is an on-going social product shaped by humans who are working to that end in a rational manner but real world is not that simple. If we look at the people responsible for shaping up the digital economy we only find the likes of Jobs, Ellison or Bejos who live on boundaries of eccentric realm. Their actions are all but rational and cannot be situated either in the enacted approach or for that matter in the wider circumference of even the Structuration theory. Can we conclude by these examples that enacted approach is over simplifying the digital economy by treating human actions & choices as rational but in reality eccentricity is the driver behind shaping up of digital economy.

Mister Orlikowski correctly states that in the past a lot of people did assume that the technology was one whole and uniform system. This has never been the case, but one some people had that visibility. I think the recent trend toward software as a service or indeed hardware as a service, has finally started to change that tend. You need extra computing power or storage space one week a month, then on any number of cloud based hosting providers you can set that up to happen as a planned expansion or indeed on demand as the systems needed, and it happens in seconds. Where 10 years ago that would take weeks in terms of purchase orders, orders at dell etc. The same is true for something like a CRM or ERP systems, to go someone like SalesForce.com, you get a login to a web page, and bingo your system is there. No programming team, DBA’s, farms of servers are needed if you are happy with the basic system.

Robey Paper

Of the four theories that Robey outlines as explanations on how contradiction can occur when it comes to the impact of IT on organisation change, from personal experience, I feel that ‘organisational culture’ is the theory that highlights contradiction best. The impact of the IT implemented is only as good as the people implementing it. In one of your papers that we studied in another subject, “Groupware and the social infrastructure of communication” (Kelly & Jones, 2001), we saw that the technology implemented was not used in the way it was designed, but could still be put to good use. Would this be classed as a contradiction in assessing the impact the technology was supposed to have? In the end, the success of the project from one location to another was down to the person/people implementing it.

I think Robey makes a huge assumption on a fundamental level in his paper. He seems to assume that enterprise IT solutions are good and fit for purpose the majority of the time. In page 58 he mentions an example where different interpretations of lotus notes existed within an organization. I once left a employment as they forced everyone to use Lotus notes. In my experience having been made use two different versions it was not well designed or made and was one of the least user friendly pieces of software I have encountered [at that time and in my opinion]. A lot of “enterprise” software I have used would fall into a similar bucket. If an organization tries to implement garbage which is not user friendly, what else will you get at the far side [regardless of your internal roll out plans and structures] but garbage?

Daniel Robey concludes organizational change as a process in which transformative actions must overcome persistent structures. Information technology can support the processes of either persistence or transformation, or both simultaneously. Orlikowski explains the structural perspective focuses on how human action is shaped by use of Information technology and structural organizational change is possible through human action. Is this a framework that we can recommend and can work for Organisational change and IT systems implementation today?

Minutes of the Class:

Culture & Political Perspective: Week 2 Summary

Initial class thoughts on readings:

You’ll need to read the papers 2 to 3 times to fully understand them. A lot of academic writing is poor, and it can be needlessly complicated in its vocabulary. There is an element of academic posturing, however Robey would not fit into this mould. Language shapes what we see in the world and how we think, it is important to find different kinds of words to the usual terminology to understand new concepts. This module will have different vocabulary from that we are used to. Robey is a good writer, it would be difficult to make the points he made in a shorter more concise way. We must gain familiarity with the language to grasp the concepts that this module will highlight. Engage with the reading in a sceptical way, but sometimes be prepared for the need to speak differently to understand dynamics that weren’t so noticeable at first.

Presentation: What is the digital economy?

History shows us you can’t predict where a technology or solution will go. The group agreed with the enacted view from this week’s readings. The drive for new versions, features, items, etc. will often lead to unintended consequences, a good example being the fact that mobile phone credit is being used as ‘currency’ in Africa. One presenter spoke of his own workplace example, where a project which worked in one site was an abject failure in another – when all documentation was handed over and plans were copy and pasted. The group made a good point that not all unintended consequences were a bad thing. By limiting unintended consequences, you might be limiting growth in the future, telecoms and the internet being primary examples. The group ended with the question, if actions were taken to control systems and technology to an oppressive degree, what would the outcome be?

The presenters did well to not sum up the papers and thus tell us what we already knew, but it is worth asking yourself – where do the readings leave you? Are you better off having read these papers? The group brought their own experience into the presentation, making it more interesting for the audience. We should all bring that in where possible, and not be afraid to show if there was disagreement in the group. Finally, we should show what questions we are still left with – what is still bothering you?

Readings discussion

The papers were about the relationship between information technology and social organisational change. Conventional ways of understanding IT are not good enough, so these papers try to expand on those concepts.

There are two dominant theories: Technological determinism and Strategic Choice.

Technological Determinism (aka technological imperative)

The key aspect of technological determinism is that it is a causal agent. It argues the notion that technology has a particular impact on an organisation or society. It argues that technology change is caused by specific features of the technology and if we believe this to be true the implications are that change by technology is inevitable, there is nothing we can do about it and we must merely adjust to it. As managers, we can can select one piece of technology that will change the organisation in the way we want, or we can slow down / speed up the process.

Technological determinism is still common practice and a dominant theory. It has flaws though. It doesn’t take into account the role of people in shaping certain types of IT and it doesn’t take into account where technology is embedded in organisations in very different ways. There is too much emphasis put on the role of technology with this theory that technology is the cause of change. People have choice, the same piece of technology can often result in radically different outcomes. The role of technology as a causal agent is often overplayed, there are other factors at stake.

Strategic choice (aka organisational imperative)

With this theory, the key shaper of change are the managers and designers of technology. Technology is a malleable resource that we can use to shape organisations in the way we want to shape them. The outcomes are not determined by the technology, but are more shaped by how that tech is managed. The good aspect to this theory is that people are brought in and seen as influencers. However, similar to technological determinism, it has its flaws.

It over-emphasises the control managers can have over the technological outcomes, when in fact, managers cannot control outcomes. It is almost impossible to make strong social predictions, social systems are complicated. Even skilled managers may be affected by outside factors, circumstances may conspire against them in their best laid plans. There is a conceit that if something is well managed, you’ll get the right outcomes, and the opposite of that, if something is mismanaged, you’ll get poor outcomes. This notion is prevalent in organisations, where failures are buried and success projects have many people claiming credit. One of the best sources of learning is learning from what went wrong.

Strategic choice is almost the opposite of technological – the technology can be shaped by smart managers. It doesn’t necessarily mean good management is not important, but their success is influenced by circumstance.

Enacted view

Orlikowski is advocating that we need a more sophisticated approach to understanding information technology’s impact on organisation, illustrating determinism versus voluntarism. Determinism is the notion that we are produced by the social setting we were brought up in (social structure). Voluntarism argues that it is not about the social context and that we have the free will to act in a certain way (Action). It could be seen in a left wing versus right wing context. For example, determinism argues crime is produced by social structure, and education could be used to reduce crime, whereas the right wing view would be to implement tough punishment as a deterrent to crime, as people have free will and choose to commit a crime or not.

Giddens (1984) tries to reconcile determinism and voluntarism with structuration theory. (Side note: determinism and voluntarism are mirror images of technological determinism and strategic choice, so structuration theory applies here too). Giddens argues we do have social structures and people do act in specific ways, however when people act, they draw on specific social structures to guide them. By acting we end up reinforcing the social structure. Social structure is maintained and preserved by collective actions. There is still an ability for someone to act differently and instead of getting kickback, they may change the social structure. For example, the Rosa Parks story, where her refusal to move from her seat in a segregated bus in the 1960’s became a catalyst for the civil rights movement in the USA. Circumstance plays a role though, Parks was in the right place at the right time. Others were thrown off buses around the same time and were not used as a catalyst. But when Mrs Parks was put off the bus, the social circumstances were right on many fronts, there was a perfect storm of many factors aligning, and if it wasn’t Rosa Parks, it likely would have been someone else.

Structure is not static, it can be vulnerable, the only reason it survives is through repeated action. Structure and action are two sides of the same coin. This is the enacted position.

Orlikowski has a key quote in her paper: “it is through our actions, both individual and collective, that outcomes associated with technological change emerge”. Technology is neither a dependent resource that is outside our control, nor is it a malleable resource controlled by us. It is dependent on how we enact the technology. Every action we take contributes to reproducing or challenging social structure. This is a more helpful way of think about technology. It is not the technology, it is not the designers, it is the enactors of the technology, ie. how it is used, that impacts us.

Conclusion: Orlikowski’s key points

● Technology is social: it is not neutral, it is political and discriminates every day. For example, huge percentage of everyday products are designed for right-handed people.

● Technology is dynamic: It should never be seen as closed or stable. People keep changing and adapting new ways to use technology.

● Technology is multiple: it introduces new vulnerabilities and fragilities. Lots of other factors and technology interacts with it [& them]. You need many interactive components to get tech to work, at the same time you cannot test or organise every single interconnected component.

● Technology must be used to have an effect: This seems obvious, but we must understand espoused technology (what tech is cool and coming down the line) versus technology-in-use (what we have right now). It worth replacing the word ‘technology’ with ‘technology-in-use’ in your readings.

● Technology is varied and embedded: It can be used in different ways by different groups. Technology-in-use produces through the particular embedding of technology

Technology is emergent and its use has unintended consequences.

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